Demaf is not a skincare brand -

It's a genuine path to healthier skin.

We strongly believe that when you commit to rebuilding your skin barrier over time, you'll notice remarkable changes. Your skin will become more resilient to external stressors and recover quickly from any issues that arise. We focus on guiding you through this natural recovery process, emphasizing that exaggerated product claims are not the answer; instead, strengthening your barrier is the path to lasting improvement.

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Complete Barrier Care Routine Set
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Regular price $124.76
Sale price $124.76 Regular price $155.96
Barrier Rescue & Glow Routine Set
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Regular price $164.76
Sale price $164.76 Regular price $205.96
Intensive Hydration Routine Set
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Regular price $92.77
Sale price $92.77 Regular price $115.97
Anti-Aging Routine Set
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Regular price $127.97
Sale price $127.97 Regular price $159.97
Pore Care Routine Set
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Regular price $85.57
Sale price $85.57 Regular price $106.97
De:maf Cleansing Gift KIt
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Regular price $23.99
Sale price $23.99 Regular price $29.99
Here-Oh My First Serum
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Regular price From $12.74
Sale price From $12.74 Regular price $14.99
Panthenol 30% Wonder Drops Ampoule
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Regular price $32.99
Sale price $32.99 Regular price $45.99
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Regular price $29.99
Sale price $29.99 Regular price $39.99
De:maf Skincare Gift Kit
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Regular price $23.99
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De:maf Cleansing Gift KIt
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Regular price $23.99
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Regular price $31.99
Sale price $31.99 Regular price $39.99
Panthenol 30% Wonder Drops Ampoule
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Regular price $32.99
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Regular price $64.99
Sale price $64.99 Regular price $89.99
Green Cica Pore Ampoule
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Regular price $27.99
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Regular price $29.99
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All Day Glow Rice Jelly Cleanser, 56% Rice Extract
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Regular price $19.99
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Regular price $37.99
Sale price $37.99 Regular price $49.99
De:maf Cleansing Gift KIt
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Regular price $23.99
Sale price $23.99 Regular price $29.99
Creams Come True Squalane Barrier Repair Cream
Panthenol 30% Wonder Drops Ampoule
EGF Peptide Ampoule
All Day Glow Creamy Milk Cleanser
Here-Oh My First Serum

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Your Path to Healthier, Glowing Skin Starts Here

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Our Cleanser Line is Growing: Say Hello to Barrier Protecting Cleansers.

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All Day Glow Rice Jelly Cleanser, 56% Rice Extract
Save 9%
Regular price $19.99
Sale price $19.99 Regular price $21.99
Sold out
Regular price $29.99
Sale price $29.99 Regular price $39.99
Sold out
Regular price $37.99
Sale price $37.99 Regular price $49.99
Welcome Dear My Friends •

Hi Dearies, We're De:maf!

De:maf, short for "Dear My Friends," is a Korean skincare brand founded by Regina Choi to promote healthier skin. Dedicated to strengthening the skin barrier, De:maf offers effective products for all skin types. Join our vibrant community and unlock the potential of your skin barrier for a radiant and resilient complexion

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Get Regina's expert insights to nurture and strengthen your skin’s barrier

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