Demaf is not a skincare brand -
It's a genuine path to healthier skin.
We strongly believe that when you commit to rebuilding your skin barrier over time, you'll notice remarkable changes. Your skin will become more resilient to external stressors and recover quickly from any issues that arise. We focus on guiding you through this natural recovery process, emphasizing that exaggerated product claims are not the answer; instead, strengthening your barrier is the path to lasting improvement.
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NEW ARRIVALS
Our Cleanser Line is Growing: Say Hello to Two New Additions

Hi Dearies, We're De:maf!
De:maf, short for "Dear My Friends," is a Korean skincare brand founded by Regina Choi to promote healthier skin. Dedicated to strengthening the skin barrier, De:maf offers effective products for all skin types. Join our vibrant community and unlock the potential of your skin barrier for a radiant and resilient complexion
Join our Skin Barrier Masterclass
Get Regina's expert insights to nurture and strengthen your skin’s barrier